I knew 2 wide fields I was interested in researching:
- Analyzing stories and story structure
- Behavioral understanding of people, in context to Communication Design
I gave 3 proposals which were discussed and voted on in class, and people's opinion was gathered.
Proposal 1
What will you research?
To study the relevance of storytelling in communication design today. What is its impact on the viewer/audience?
What will I try to answer?
What is storytelling?
What is the history of storytelling?
How has communication design been impacted in various fields by storytelling?
How culturally relevant is storytelling?
Does storytelling’s affect an audience?
To what extent is its effect on the audience?
What is digital storytelling? What principles from historical forms of storytelling are carried forward, and which are not? What new principles does digital storytelling involve?
Is storytelling a human phenomenon?
Does an audience benefit from storytelling?
Are their adverse effects of storytelling?
Where all is storytelling relevant? And where is it not?
What constitutes a good story?
Where will you go? Who will you talk to?
Libraries, theatres, design houses, advertising agencies, traditional artists, storytellers, writers, filmmakers, animators, art historians, people from different age groups, different communities, countries, backgrounds.
Why is it of use?
Since we are getting into an increasingly faster paced society fewer thinkers are taking the time to develop stories, fewer people are taking the time to notice stories, paying lesser attention to them. Movie’s are being dumbed down, Companies becoming more and more generic and separated from audience, globalization is causing cultures to fade away, the need to understand the importance of storytelling is urgent.
Proposal 2 (6 votes)
What will you research?
Is it important to have story structure? Have structures evolved or changed over time? Are story structures over different media (book design, film, animation, etc) correlated or distinct and different of each other?
What will it answer?
What is a story structure?
How many different types story structure exists, which ones are common where?
Can the absence of a structure be a good thing?
Is big companies adopting set story structures a good thing?
Understand the history of the development of story structures.
Have events in history shaped story structure?
What are the differences of story structures across media and situations?
What principles are involved in a story structure?
What constitutes a good story structure?
Do audiences notice story structures at some level? How much are they affected by it?
Where will you go? Who will you ask?
Filmmakers, Stroyboard artists, Writers, Scriptwriters, Movie lovers, Book readers, Art directors, Editors, Comic book Artists.
Why is it of use?
Story structure segregates different parts of the story and makes it understandable to an audience, It provides movement and impact to a story. It is required to carry forward a story. I want to try and understand the arguments of story structure, Is experimentation in structure dying? Where companies like Dreamworks, Pixar, HBO, Fox are now set in stone about their story structure, and experimentation lies on the edges of independent cinema. Is it growing? As the print media becomes more and more of a luxury, book art is growing in momentum as a movement.
Proposal 3 (11 votes)
What will you research?
How can design facilitate learning? Is the value of design more than just improving visual aesthetics? To what extent can design help improve accessibility and input of information or behavior?
What will it answer?
What constitutes learning?
To what extent can design help one retain and spread information?
Is the learning caused, operant or conditioned?
Has design changed courses in trend and history?
Where does one segregate visual appeal from effective design?
To what extent can design cause behavioral change?
Are present generations more affected by design than others?
Is the learning effect of design different in different communities, age groups and peer interactions?
Is there a divide in design that has proven effective in the market and that which is awarded?
Is design responsible in the viral nature of advertising?
What are a designer’s responsibilities if their design is causing behavioral change in people?
Where will you go? Who will you ask?
Conducting surveys, Talk to Psychologists, Advertisers, Art historians, Design critics, designers in various fields.
Why is it of use?
What segregates design from art? Art the 2 intermingling too much that design is losing its purpose? Is design being judged by how beautiful it looks or by effective it is?
People are moving or being manipulated by design more than ever before, we as designers have to understand to what extent people are behaving towards design, and there in understand our responsibilities.
- Too vast
- Too Vague
- Well thought out proposals
- Each question could be a topic in itself
I then discussed the 3rd proposal with one of my mentors Mrs. Sumita Sarkar to understand how one goes about studying Behavioral change. She in turn discussed it with someone with knowledge the area of study.
- Behavioral change cannot be measured over a short period of time.
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